The difference between B2B and B2C in e-commerce

We start by clarifying the abbreviations, B2B is an abbreviation for Business to Business. B2C is short for Business to Consumer. Within B2B, the business transaction takes place between different companies. B2C is instead between a company and consumer.

Although the experience and design may look equivalent for these two. Does B2B e-commerce tend to be more complex than B2C e-commerce, when we look at the setup and howthe rsrelation with kunit may look like. Even when it comes to transactions, the process for these TVs differsto "models" go ont. Businesses between two companies are often based on personal relationships. The sales cycle itself is usually longer. Often there are also customer-unique requirements regarding functions and processes. 

Another big difference is also mOhThe group. B2B usually has a smaller audience that usually shares a common mOhl. Därfmore tailored sales and marketing is requiredring strategies towards this target group.

There are also other general differences that may occur for B2B and B2C respectively. 

B2B 

• Larger order volume and amount. 
• Several people and departments may be involved in purchasing decisions. 
• Planned purchases that are primarily needs-based. 
• Purchases are based on long-term goals. 
• The webshop generally has a smaller percentage of the company's total marketing budget.

B2C 

• Smaller order volume and amount. 
• The purchase is made by an individual and the decision is influenced by other factors, e.g. an influencer, advertising or other individuals. 
• Have a more product-related relationship. 
• Unplanned impulse purchases and emotional decisions occur more often. 
• Short sales cycle with quick closing (order process). 
• The purchases usually have a short-term goal and with a personal satisfaction. 
• Usually requires a larger portion of the marketing budget.
   

In conclusion, another important factor that is of great importance in e-commerce in general and that usually differs Oht are payment solutions and checkout processes. Where B2C customers historically have a simpler process with more flexible payment solutions, while B2B usually has a more time-consuming manual process. This trend is now beginning to fade and with actors such as, Briqpay be established, they focuses on creating user-friendly flows in business-to-business sales. 

Mathias Olsson

Mathias is one of the co-owners of eKompass and is responsible for ensuring that our deliveries to customers are always of high quality and delivered on time. Sometimes, when time permits, Mathias will share his experiences.