[This is part of a longer series of articles where eKompass will share tips, tricks and experiences from the industry. If you don't want to miss the updates, make sure to sign up for our newsletter on the right of this page.]
Smooth order process
In B2B, it is not uncommon for customers to buy recurring items, with frequent intervals and large volumes. Therefore, it is important that accessibility is easy. Focus and identify the functions that facilitate the process for the customer.
Below are examples of functions that facilitate:
* Make sure the customer can access their order history and can reorder one earlier shopping cart.
* Create a favorite list/deal range.
* Tailor a front page for the customer with relevant banners and direct links to specific product pages.
Delivery information (B2B)
Delivery time can sometimes be the most important thing for the customer. It could be, for example, computers or mobile phones that need to be ordered for new employees or for some important project where the time frame is of the utmost importance.
Try to be as clear as possible with the delivery information and be honest. Will their order take longer than usual. Then it is better to inform too much than too little, preferably before the customer places an order, if it is products that are known to have delivery delays. The customer gets a better understanding and hopefully has the opportunity to find an alternative product
Product images and description
" A picture is worth a thousand words"
Humans are visually oriented. It is the mind that works best when we shop online. We cannot feel, smell or taste the product. The product's image can then be decisive if a user is to feel trust in a product when it is presented on a page. It is about "conveying" information to the user in the best way. Therefore, always try to ensure that a product has an image, preferably several (from different angles).
Although an Image is of the utmost importance/significance when presenting a product.
Let's not forget that a good descriptive text is important and that targets the right target group. It enables you to engage, convince and ultimately sell.
Mathias Olsson
Mathias is one of the co-owners of eKompass and is responsible for ensuring that our deliveries to customers are always of high quality and delivered on time. Sometimes, when time permits, Mathias will share his experiences.
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