In B2B, you often work with customer-specific pricing, unlike B2C. This may depend on the contract, customer segment, purchase volume and market. It can become complex and unstructured when you implement the pricing strategy for e-commerce.
Planning, Pricing strategy and customer segmentation are the key words. Flexibility in the pricing procedure is necessary. Framework is required to handle large quantities of items with fluctuating input prices. In addition, you also get an effective sales tool.
You have to decide to..
- At what level should it be categorized generally?
- How many price lists are needed?
- How should pricing take place at manufacturer and/or category level?
- Do you need to work with staggered prices, so-called quantity discount ?
- Should margin, mark-up and / or discount
- be used?
There are many parameters to take into account, so it can be safe to have a helping hand. We at eKompass have extensive experience in implementation and pricing.
Feel free to contact us if you want help with analyzing your pricing.
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