{"id":24360,"date":"2023-05-10T07:15:48","date_gmt":"2023-05-10T07:15:48","guid":{"rendered":"https:\/\/ekompass.com\/?p=24360"},"modified":"2023-05-10T07:29:15","modified_gmt":"2023-05-10T07:29:15","slug":"prissattning-inom-b2b-e-handel","status":"publish","type":"post","link":"https:\/\/ekompass.com\/en\/prissattning-inom-b2b-e-handel\/","title":{"rendered":"Pricing in B2B e-commerce"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"24360\" class=\"elementor elementor-24360\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-233cbc6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"233cbc6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d747405\" data-id=\"3d747405\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2297e57b elementor-widget elementor-widget-text-editor\" data-id=\"2297e57b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"p-rich_text_section\"><strong>In B2B, you often work with customer-specific pricing, unlike B2C. This may depend on the contract, customer segment, purchase volume and market. It can become complex and unstructured when you implement the pricing strategy for e-commerce.\u00a0<\/strong><\/h3><div class=\"p-rich_text_section\"><strong>\u00a0<\/strong><\/div><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-24363\" src=\"https:\/\/ekompass.com\/wp-content\/uploads\/2023\/05\/prices-1024x684.png\" alt=\"Kundpriser inom B2B ehandel\u202f\" width=\"891\" height=\"595\" srcset=\"https:\/\/ekompass.com\/wp-content\/uploads\/2023\/05\/prices-1024x684.png 1024w, https:\/\/ekompass.com\/wp-content\/uploads\/2023\/05\/prices-300x200.png 300w, https:\/\/ekompass.com\/wp-content\/uploads\/2023\/05\/prices-768x513.png 768w, https:\/\/ekompass.com\/wp-content\/uploads\/2023\/05\/prices.png 1200w\" sizes=\"(max-width: 891px) 100vw, 891px\" \/><\/p><div class=\"p-rich_text_section\"><div class=\"p-rich_text_section\"><p><em>Planning<\/em>, <em>Pricing strategy<\/em> and <em>customer segmentation<\/em> are the key words. Flexibility in the pricing procedure is necessary. Framework is required to handle large quantities of items with fluctuating input prices. In addition, you also get an effective sales tool.<\/p><p>You have to decide to..<\/p><\/div><ul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\" data-border=\"0\"><li data-stringify-indent=\"0\" data-stringify-border=\"0\">At what level should it be categorized generally?<\/li><li data-stringify-indent=\"0\" data-stringify-border=\"0\">How many price lists are needed?<\/li><li data-stringify-indent=\"0\" data-stringify-border=\"0\">How should pricing take place at manufacturer and\/or category level?<\/li><li data-stringify-indent=\"0\" data-stringify-border=\"0\">Do you need to work with staggered prices, so-called quantity discount ?<\/li><li data-stringify-indent=\"0\" data-stringify-border=\"0\">Should margin, mark-up and \/ or discount<\/li><li data-stringify-indent=\"0\" data-stringify-border=\"0\">be used?<\/li><\/ul><div>\u00a0<\/div><div class=\"p-rich_text_section\">There are many parameters to take into account, so it can be safe to have a helping hand. We at eKompass have extensive experience in implementation and pricing.<\/div><div>\u00a0<\/div><div class=\"p-rich_text_section\">\u00a0<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01efc9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01efc9c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c4333d\" data-id=\"9c4333d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fecf95 elementor-widget elementor-widget-text-editor\" data-id=\"9fecf95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"p-rich_text_section\"><div class=\"p-rich_text_section\"><p><span style=\"margin: 20px 0px;\">Feel free to contact us if you want help with analyzing your pricing.<br \/><\/span><\/p><p>\u00a0<\/p><\/div><\/div><p>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f24370-o1\" lang=\"sv-SE\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/posts\/24360#wpcf7-f24370-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/posts\/24360#wpcf7-f24370-o1\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"24370\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.8\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"sv_SE\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f24370-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<p><label> Your name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Company email<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/p><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"162\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div>\n<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In B2B, you often work with customer-specific pricing, unlike B2C. This may depend on the contract, customer segment, purchase volume and market. It can become complex and unstructured when you implement the pricing strategy for e-commerce. Planning, price strategy and customer segmentation are the watchwords. Flexibility in the pricing procedure is necessary. Framework is required to handle large amounts of articles with [\u2026]<\/p>","protected":false},"author":5,"featured_media":24363,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"valj_mall_for_kundcase":[],"tjansteomrade":[],"_links":{"self":[{"href":"https:\/\/ekompass.com\/en\/wp-json\/wp\/v2\/posts\/24360"}],"collection":[{"href":"https:\/\/ekompass.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekompass.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekompass.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ekompass.com\/en\/wp-json\/wp\/v2\/comments?post=24360"}],"version-history":[{"count":0,"href":"https:\/\/ekompass.com\/en\/wp-json\/wp\/v2\/posts\/24360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekompass.com\/en\/wp-json\/wp\/v2\/media\/24363"}],"wp:attachment":[{"href":"https:\/\/ekompass.com\/en\/wp-json\/wp\/v2\/media?parent=24360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekompass.com\/en\/wp-json\/wp\/v2\/categories?post=24360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekompass.com\/en\/wp-json\/wp\/v2\/tags?post=24360"},{"taxonomy":"valj_mall_for_kundcase","embeddable":true,"href":"https:\/\/ekompass.com\/en\/wp-json\/wp\/v2\/valj_mall_for_kundcase?post=24360"},{"taxonomy":"tjansteomrade","embeddable":true,"href":"https:\/\/ekompass.com\/en\/wp-json\/wp\/v2\/tjansteomrade?post=24360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}